Data and Analytics
To which customers should one offer what products? Can we tailor the interest rate of the loan to the statistical credit risk of the borrower applicant? What postal codes or applicant demographic ‘warning signs’ correlate to the most fraud? How do we optimize persistency in a repeated stream of amortized premium payments? What features and benefits do my customers really care about? Which keywords bring the most conversions and revenue?
These questions and many, many more can be answered by performing machine learning analysis on well-structured data. At C88, we build and operate such models on our own data, helping the firm achieve greater heights of efficiency, and we offer such solutions to financial institution clients as well, to help them unlock truly game-changing insights about their customers, products and trends.